The guidelines of how to prepare your submission are stated below (Video / Write Up / A3 Story Board):

The A3 storyboard has to be submitted in a soft copy format through the online application portal only. The file size of the storyboard soft copy should not exceed 10 MB. The font size should not be less than 12. Please use Times New Roman or Calibri fonts only. The story board can include pictures as well as a write up.

Please stick to the key points only and do not give unnecessary details

Indicative points to be included into each section of your submission:

Element Description Mandatory Points Indicative Points
Campaign details This is to give the jury an overview of the campaign
  • Name of the campaign
  • Time-span of the campaign (Whether recurring campaign or not)
  • Geographical spread of the campaign
Background & Objectives This is to give the jury a brief idea about the campaign, its objectives and the target group
  • The purpose or objective of the campaign
  • The target audience for the campaign
  • The origin of / idea behind the campaign
  • Specific requirements or preferences
  • Factors important for success of the campaign
Strategy The jury will be looking for appropriateness, relevance and quality of strategic thinking What was the strategy?
  • How was it devised?
  • What was the rationale behind it?
  • How was the strategy suited to meet the objectives?
Creative Concept & Innovation The jury will be looking for originality, creativity, impact of the concept and an ability to achieve the objectives The idea / innovation that was developed from concept to implementation Any related issues that were faced during development of the concept
Execution & Planning
The jury will be looking for and its relevance to the objectives effectiveness on how the execution was carried out
Method of execution of the Campaign and its relevance to the objectives
Results The jury will be looking for the extent to which the objectives of the campaign were met Describe the success of the campaign with testimonials and quantifiable results
Other Relevant Details Details that are required as per the award categories and key evaluation factors

Winners will be felicitated with awards. The awards ceremony will be concluded at the 25th MTNL Perfect Health Mela from the 24th – 28th October at Talkatora Stadium

Up to 5 members from every applying organization are invited to the Awards Evening.